Privacy policy

Last updated: 10 June 2026

This Privacy Policy describes how Caelvi, a trading name of Prime Flow Digital Ltd (“we,” “us,” or “our”), collects, uses, and discloses your personal information when you visit or make a purchase from https://www.caelvi.com (the “Site”) or otherwise communicate with us (collectively, the “Services”). We are the data controller responsible for your personal information.

We process your personal information in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the updated version on the Site and revise the “Last updated” date above.

What Personal Information We Collect

To provide and improve our Services, we collect personal information from several sources, as described below.

Information you provide directly:

Contact details such as your name, billing and shipping address, phone number, and email address.
Order details such as the items you purchase and payment confirmation.
Account information such as a username, password, and security details (if you create an account).
Customer support communications, including any information you share when you contact us.

Information collected automatically:

When you use our Site, we automatically collect certain information using cookies and similar technologies, including your device and browser type, IP address, and details of how you interact with our Site.

Information from third parties:

We may receive information from vendors and service providers who help us operate our Site and Services, such as our e-commerce platform (Shopify), payment processors, analytics providers, and advertising or social media platforms.

How We Use Your Personal Information

To process and fulfil your orders, including delivery and order updates.
To send you account, order, or policy-related communications.
To provide customer service and support.
For marketing and advertising, where you have consented or where otherwise permitted by law.
To detect fraud and keep our Site and customers secure.
To comply with our legal and regulatory obligations.

Our Lawful Bases for Processing

Under the UK GDPR, we rely on the following lawful bases to process your personal information:

Performance of a contract: to process your order, take payment, and deliver your items.
Consent: for example, to send you marketing emails or to use non-essential cookies. You can withdraw your consent at any time.
Legitimate interests: to improve our Services, understand how our Site is used, prevent fraud, and keep our business secure, provided this does not override your rights.
Legal obligation: to meet our accounting, tax, and other legal requirements.

Cookies

We use cookies and similar tracking technologies to improve your experience, run analytics, and personalise content and advertising. You can control or disable cookies through your browser settings, although disabling some cookies may affect how the Site works.

How We Disclose Personal Information

We may share your personal information with:

Service providers and vendors who perform functions on our behalf, such as our e-commerce platform, payment processors, couriers and fulfilment partners, and analytics providers.
Marketing and advertising partners, where permitted.
Government authorities, regulators, or law enforcement where required by law.
A buyer or successor in the event of a merger, sale, or reorganisation of our business.

We do not sell your personal information.

Payments

Payments on our Site are handled by secure third-party payment processors. We do not collect or store your full card details on our own systems; these are processed directly by the payment provider in line with their own security standards.

Third-Party Websites and Links

Our Site may contain links to third-party websites that we do not operate. We are not responsible for their content, policies, or practices. Please review their privacy policies before sharing any personal information with them.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from minors. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

Security and Retention

We use appropriate technical and organisational measures to protect your personal information, though no method of transmission or storage is completely secure. We retain your information for as long as necessary to provide our Services, fulfil the purposes set out in this policy, and meet our legal, accounting, or reporting obligations. When your information is no longer needed, we securely delete or anonymise it.

Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you.
Request that we correct or update inaccurate information.
Request that we delete your personal information.
Request a copy of your information in a portable format.
Restrict or object to certain processing.
Withdraw your consent at any time.

To exercise any of these rights, please contact us at support@caelvi.com. We may ask you to verify your identity before we act on your request. If you are based in the UK and are unhappy with how we have handled your personal information, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.

International Transfers

Some of our service providers may be located outside the United Kingdom, which means your personal information may be transferred, stored, or processed abroad. Where we do this, we take steps to ensure your information is protected by appropriate safeguards in line with UK data protection law.

Contact Information

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us. We aim to reply to all messages within 24 hours.

Caelvi is a trading name of Prime Flow Digital Ltd.

Store name: Caelvi
Company name: Prime Flow Digital Ltd
Email: support@caelvi.com
Phone: +44 7424 124952
Address: 42 St Luke’s Crescent, Totterdown, Bristol, BS3 4SD, United Kingdom